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InterTrend Communications Uses Web To Attract Asian-Americans
- Daily Herald, Monday, September 24, 2012 12 PM
Long Beach-based advertising agency InterTrend Communications "came up with a Web series that blended elements of South Korean soap operas with a novel Japanese storytelling device that employed online social networks. The series, sponsored by AT&T Inc., quickly notched nearly 10 million views on YouTube and generated 4,700 suggestions from fans about how the story should unfold," the Daily Herald's Herald Extra reported.
