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Study: Branding Is Child's Play
- The Independent , Monday, September 24, 2012 9:44 AM
A new study suggests brands literally "brand" the brains of children. The neurological research from the University of Missouri-Kansas City and the University of Kansas Medical Center has found that imagery of fast-food logos fires neurons in the pleasure and appetite centers of their brains. The researchers suggest that since the same areas do not respond to well-known non-food logos, fast-food firms hook into the reward areas of the brain before self-control develops, leading to unhealthy choices.
