Around the Net
Fox Partners With Social Analytics Company True Anthem
- Lost Remote, Monday, September 24, 2012 2:07 PM
Fox is partnering with analytics company True Anthem to get a bead on its social TV strategy, "tracking the social sharing of FOX’s digital television content and measuring its social influence,” according to a statement. The network thus joins "almost every major network [that] is already working with a social TV analytics company to figure out how to leverage buzz about their shows to drive viewers, engagement, content creation and of course ad sales," writes Natan Edeslburg.
