Atlantic Debuts 'Quartz' For Global Business Class
Atlantic Media Company today launched Quartz, its new publication geared primarily to tablets mobile phones and aimed at the international business class. Built with HTML5, the mobile Web app doesn’t require download but can be accessed at qz.com across devices and desktop computers.
First announced in June, the slick-looking business site is also available via Flipboard and features Boeing, Cadillac, Chevron and Credit Suisse as launch sponsors.
The publication debuts with a staff of 20 on the editorial side led by Kevin Delaney, former managing editor of The Wall Street Journal Online. The content is organized by sections it calls “defining obsessions” rather than fixed topic in the navigation bar. At launch, these included the mobile Web, technology, “China Slowdown,” “Euro Crunch,” “Energy Shocks,” “Digital Money,” and “Consumer Class.”
Stories are often accompanied by large, high-quality images above the copy which are impressive but may not prove so mobile-friendly with a slower or spotty mobile Web connection.
Recent Raw Articles
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...
-
Kaplan To CEO At Hill Holliday May 13, 11:43 a.m.
Karen Kaplan, president of Interpublic Group’s Boston-based Hill Holliday has been promoted to CEO, the agency ...
-
Millennial Media Expands To Japan May 13, 10:35 a.m.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of ...
-
Facebook Home Gets Update, Hits 1M Downloads May 9, 3:27 p.m.
Facebook on Thursday released a new version of Facebook Home, its software overlay for Android phones. ...
-
JCPenney: "Wait, It Gets Worse!" May 8, 2:51 p.m.
While J. C. Penney Company isn’t scheduled to release its fiscal first-quarter earnings until May 16, ...
-
Verve Mobile Hires CRO, Sales Staff May 8, 9:31 a.m.
Verve Mobile has named James Smith as chief revenue officer, overseeing all sales and marketing functions ...
Be the first to comment on "Atlantic Debuts 'Quartz' For Global Business Class"
Leave a Comment