Deodorant Brands Try To Build Loyalty In India
The personal care market in India is growing at around 30% a year. In the last nine years, between three and four out of every 10 men in cities, and one out of every 10 men in small towns have used deodorants. Global personal care product makers such as Unilever Plc and L’Oréal, and local firms such as VI-John and Vini Cosmetics are in a market there that has achieved in currency terms what perhaps only two other categories have in recent memory: backpacks and mobile phones.
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