News Brief
Missing Child Initiative Turns '404' Into The New Milk Carton
Sep 25, 2012, 7:33 AM
In an innovative use of unused media impressions, Brussels-based Missing Children Europe and Child Focus this morning unveiled the “NotFound Project,” which will turn so-called “404” error code messages on “not found” Web pages into pro bono ad space to inform the public about missing children.
For more information and/or to download a file to integrate the feature into a website, go to www.notfound.org.
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