Missing Child Initiative Turns '404' Into The New Milk Carton
- September 25, 2012
In an innovative use of unused media impressions, Brussels-based Missing Children Europe and Child Focus this morning unveiled the “NotFound Project,” which will turn so-called “404” error code messages on “not found” Web pages into pro bono ad space to inform the public about missing children.
For more information and/or to download a file to integrate the feature into a website, go to www.notfound.org.
