Google Changes Sitelinks Policy
Google said it changed its sitelinks policy to "proactively" enforce that each link in organinc listings send site visitors to another landing page in the brand's Web site. As ads get served, Google's systems will verify that the sitelinks meet the policy standards. Sitelinks that don't meet the standards will be restricted from appearing. Mark Martel also tells us how to get started and details some of the features marketing can expect in the future.