Commentary

Four Common Email Marketing Mistakes that Lead to Unsubscribes

Finding the right balance in an email program between the needs of the business and the interests of subscribers is an email marketer's ongoing challenge. Crossing the line results in unsubscribes. The most common mistakes are sending too many emails, not respecting preferences, a lack of perceived relevance and inconsistency. 

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1 comment about "Four Common Email Marketing Mistakes that Lead to Unsubscribes".
  1. Charles Balazs from Washington Post Digital , September 26, 2012 at 10:47 p.m.
    Again, the new newsletter clicks through to this summary, but there's no link to the original article.