Zoetic Wins Top Prize In GE|OMD Incubator Competition
You’ve probably never heard of Zoetic. But that could change now that it has won the top prize in a media startup competition created by General Electric and the company’s media shop OMD, a unit of Omnicom.
Zoetic emerged from a 10-week development program called the GE|OMD Incubator with the $10,000 top prize.
Founded by Afghanistan war veterans Joe Adelmann and Jim Jablonski, the company's first product, NOD, is an app that helps improve automobile safety. Using the smartphone's accelerometer, gyroscope, GPS and video camera, NOD tracks key data points and alerts drivers to unsafe actions, including a loud verbal warning if they are falling asleep at the wheel.
"While this technology is often built into luxury cars, it has been out of reach for most drivers, making NOD the safe driving tool for the 99%," stated Zoetic CEO Adelmann, a former Air Force systems engineer.
Jablonski, the company’s chief technology officer and a former Army helicopter pilot, added that Zoetic has plans in the works for multiple products. “We see applications for the technology across multiple consumer [product lines] including mobile medical, 3D printing and imaging, and activity-specific fitness mapping to name just a few," he said.
Two other companies from the GE|OMD Incubator program earned honorable mention this year including PearUp, a mobile app for the athletic-minded looking for a quick workout that enables them to book and pay for classes offered at nearby sports clubs.
Also receiving honorable mention kudos: Piggyback, an app that helps you discover new songs, restaurants, and videos by following the activities of your trusted friends. The full list of startup participants can be found at geomdincumbator.com.
In addition to free work space, stipends, and networking opportunities with venture capitalists, entrepreneurs and other industry experts, participating startups in the program receive advertising, marketing and media advice from OMD.
GE and OMD executives say the program is designed to keep them ahead of the curve on innovative ideas in the media space. Six of the seven participating startups in the 2011 program went on to raise outside funding and launch products, the companies said.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Zoetic Wins Top Prize In GE|OMD Incubator Competition "
Leave a Comment