BMW Crowd-sources Ideas For New Cars
Brand-e.biz , Thursday, September 27, 2012 8 AM
BMW is collaborating with open-source car design company Local Motors to roll out the Urban Driving Experience Challenge, a two-phase crowd-sourcing competition giving consumers the opportunity to come up with ideas for new features and functions that will “enhance the urban driving experience of the future.” A prize involves $30,000 in prize money, plus the chance for the winners to travel to BMW HQ in Munich to meet BMW's director of research and development.
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