More Declines Predicted For Newspapers
All the trend lines for newspaper advertising are pointing down, and the latest forecast from eMarketer does nothing to dispel this gloomy picture.
According to the
research firm’s most recent report, total ad revenues for newspapers will decline from $22.5 billion in 2012 to $21.5 billion in 2013, $21 billion in 2014, $20.63 billion in 2015, and $20.4
billion in 2016, for a 9.5% drop over the next four years.
The drop is due to continuing declines in print advertising, which eMarketer sees falling steadily from $19.1 billion this year to
$16.4 billion in 2016 -- a 14.7% drop.
Separately, newspapers’ digital ad revenues will continue to experience modest growth, but not enough to offset losses on the print side.
Here, eMarketer sees total digital ad revenues edging up from $3.4 billion in 2012 to $4 billion in 2016, for a 17.6% increase in four years.
The forecast is yet another piece of bad
news for an industry under siege since the middle of the last decade. According to the Newspaper Association of America, total newspaper ad revenues -- including print and digital -- plunged from $49
billion in 2006 to $24 billion in 2011, for a 51.5% decline in just five years.
The decline has continued unabated this year. Per the NAA, total newspaper ad revenues in the first
half of 2012 came to $10.7 billion, down 6.7% from $11.5 billion in the same period of 2011.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "More Declines Predicted For Newspapers"
Leave a Comment