How Much Would Cord-Cutters Pay For Viacom Live-Streaming?
As Dish Network and Viacom negotiate a possible deal offering Viacom programming over the Web "without forcing [subscribers] to also buy into a traditional cable or satellite TV subscription package" -- and Dish also seems to be talking to Univision and Food Networks owner Scripps about similar partnerships -- Janko Roettgers wonders what cord-cutters would be willing to pay for such deals. In a poll on the Gigaom site, the majority answered either "Nothing. I'm okay with watching The Daily Show and other shows the day after they air on the web," (46%) or "$10 or less per month. This shouldn't cost much more than Netflix" (38%).