Doing damage control, Apple CEO Tim Cook is apologizing for the company’s glitchy Maps service and even directing users to download rival mapping services. Calling the move
“unusual,” Reuters writes: “Apple is typically loathe to tout rival services and the contrite apology by Cook is an indication of how Apple is changing under the chief executive who
took over last year from co-founder Steve Jobs just before his death.” What’s more, Cook's suggestion that Apple users download other map apps, represents an “about-turn for Apple,
which had introduced its service as a direct challenge to the popular service offered by ally-turned-rival Google.”