Time Inc. Debuts Digital Ad Product
Advertising Age, Friday, September 28, 2012 1:21 PM
Time Inc. is launching Amplify, a "digital ad unit that pairs its editorial content with brands' marketing messages on Time Inc. properties and beyond," writes Jason Del Rey. This "is one of the company's first tangible moves to boost digital revenue since CEO Laura Lang joined in January from the digital agency Digitas." Lang promises more wrinkles to the company's digital strategy, including a "'next generation' of ad products, finding ways to charge for more digital content," and "building an innovation lab where employees can bring ideas," adds Del Rey.
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