Visit Florida Seeks New CEO, Preps Big Campaigns
Visit Florida the state’s official tourism marketing corporation is looking to fill the position of President and CEO vacated when Chris Thompson was officially announced as Brand USA’s new President and CEO, effective Nov. 1. Will Seccombe, CMO since 2008, will be acting president and CEO to bridge the time between Thompson’s departure and the naming of a permanent replacement.
“I congratulate Chris on this exciting opportunity to replicate at the national level the successes he has achieved at Visit Florida,” said Glenn Hastings, Chairman of the organization's board of directors.
Visit Florida will launch a new ad campaign in January, a Florida lifestyle television show on the Cooking Channel hosted by celebrity chef Emeril Lagasse, and a revamp of VisitFlorida.com, and a multi-marketing platform for Viva Florida 500 to commemorate the state’s quincentennial in 2013. Visit Florida is also beefing up programs with strategic partners Mazda and Google.