So What Was The Second Prize?
Lots of agencies focus on making mobile apps that work for users. CP+B recently made one that puts its users to work – literally .
CP+B CEO-Partner Andrew Keller just showcased the “Do You Have What It Takes To Be A Pizza Hero” iPhone app for Domino’s Pizza, which enables consumers to compete – on the basis of speed and accuracy – to see who makes the best pizzas.
Keller noted that some app users have been so talented at making pizzas that they have actually been given jobs at Domino’s. Asked by MediaPost’s Barbara Lippert how many people have gotten jobs at Domino’s via the app, Keller told OMMA Global attendees, “Three, that I know of.”