Brands Are People Too
The second “Mitt Romney moment” of the day on Day One of OMMA Global came during the opening question of the “What Is A Brand Panel.”
When panel moderator Bob Liodice, president-CEO of the Association of National Advertisers, opened with the question, “Do brands matter,” Macy’s digital ad chief Jennifer Kasper seized the moment, asserting, “I think people are brands.”
Okay, so that’s different than saying brands are people, but it reminded me a bit of Romney’s “corporations are people” too quip. But I get what Kasper meant, that people are brand-savvy and often understand the role it plays in their lives, and in defining who they are.
The first “Mitt Romney moment,” you may recall, was when Bob Garfield nailed AOL chief Tim Armstrong for saying, “Only 10 shareholders matter,” drawing an analogy to Romney’s “47%” quip.
Recent Show Daily Articles
-
Shorter (Video) Is Better May 21, 10:24 a.m.
Setting the record straight once and for all, Adam Shlachter, SVP of Media at Digitas, says, ...
-
Perk Up! Comparing GRPs To Coffee May 21, 9:55 a.m.
Perhaps in an effort wake up OMMA Video attendees, Josh Chasin, Chief Research Officer at comScore, ...
-
TD Bank: Customer Service Is Hard May 21, 9:46 a.m.
TD Bank CMO Vinoo Vijay says that just about every marketer wants to do customer service ...
-
TD Bank Takes Video To The Bank May 21, 9:25 a.m.
How is TD Bank’s new campaign doing? (The one it launched last New Year’s Eve named ...
-
TD Bank: Video Tells The 'Human' Story May 21, 9:23 a.m.
Leading off as keynote speaker at OMMA Video 2013, Vinoo Vijay, CMO, TD Bank, admits off ...
-
Geez, And I Thought Dentists Had An Inferiority Complex (Try Being A Banker, Especially A Human One) May 21, 9:20 a.m.
“The thing with banking,” Vindo Vijay, executive vice president-CMO of TD Bank, and opening keynoter at ...
-
Tumblr Grumblr May 21, 9:04 a.m.
“Did any of you see the video of Yahoo’s announcement of its acquisition of Tumblr,” OMMA ...
-
New social media players race: Tough roads ahead. May 20, 4:36 p.m.
While new broad base social media players try to make a dent, it is more likely ...
-
Pinterest Deemed 'Experimental' Option May 20, 4:23 p.m.
When it comes to Pinterest, most of the agency panelists view the image-centric social network as ...
-
How Agencies Weigh Social Networks May 20, 4:01 p.m.
When it comes to evaluating social platforms, an OMMA Social panel of agency executives and social ...
Be the first to comment on "Brands Are People Too"
Leave a Comment