Brands Are People Too
The second “Mitt Romney moment” of the day on Day One of OMMA Global came during the opening question of the “What Is A Brand Panel.”
When panel moderator Bob Liodice, president-CEO of the Association of National Advertisers, opened with the question, “Do brands matter,” Macy’s digital ad chief Jennifer Kasper seized the moment, asserting, “I think people are brands.”
Okay, so that’s different than saying brands are people, but it reminded me a bit of Romney’s “corporations are people” too quip. But I get what Kasper meant, that people are brand-savvy and often understand the role it plays in their lives, and in defining who they are.
The first “Mitt Romney moment,” you may recall, was when Bob Garfield nailed AOL chief Tim Armstrong for saying, “Only 10 shareholders matter,” drawing an analogy to Romney’s “47%” quip.