Global Ad Spend Seen Up 4.6% In '13
It will be led by developing markets and digital media, according to ZenithOptimedia's latest advertising forecast. It predicts that global ad expenditure will reach US$525 billion by the end of 2013. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which ZenithOptimedia forecasts to grow by 8% on average in 2013. The company expects Central and Eastern Europe to bounce back after a tough 2012 with 7.4% growth in 2013, while Asia Pacific (excluding Japan) grows by 8.2%, and Latin America grows by 10.1%.