Millennial Media Hires Ex-Yahoo CMO Spilman
Mobile ad network Millennial Media has named Mollie Spilman as is new chief marketing officer. Spilman served briefly as Yahoo’s CMO this spring before ex-Google executive Marissa Mayer was named the Web portal’s new CEO in July. Prior to being named CMO in May, Spilman was SVP of B-to-B marketing, SVP of commerce and Yahoo’s head of marketing for the Americas.
She has previously served as chief sales and marketing officer at Advertising.com and has held other senior positions at companies including Time Warner, Meredith Corp. and Discovery Networks.
“Mobile monetization and the App Economy are changing the current media landscape as we know it,” said Spilman, in a statement. “Millennial Media is at the center of this shift, and I look forward to helping the company drive the industry forward.”
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