MEC Wins Beiersdorf Assignment
WPP’s MEC has been awarded media agency duties for several key markets by global skincare company Beiersdorf after a review, the company has confirmed.
The markets in the review included the UK, Ireland, Netherlands, Sweden, Norway, Finland and Denmark. Estimated ad spending across the region is $130 million, according to sources.
Aegis Group’s Carat was the incumbent for the reviewed territories. Also contending for the business was Omnicom’s OMD.
“As part of the BDF standard procedure BDF called in May 2012 for a review of all its media activities in Northern Europe,” the client stated. ‘ An intense process was followed according to Beiersdorf global protocols and standards, with the three BDF strategic media partners who were invited to pitch for the account.”
“At the end of this process, MEC was successful in winning the Beiersdorf media business. The services of the new agency fit extremely well with the new and future requirements of Beiersdorf and we are confident that our business will grow further. We are looking forward to building a great working relationship with the MEC team.”
The client’s brands include Nivea, Eucerin and LaPraire. Last year the company reported sales of nearly $7.2 billion.