Joe Montana Relaxes In Skecher Spokesman Role
The former NFL quarterback will star in his second commercial for the footwear and lifestyle product company, this time touting Relaxed Fit shoes. As previously unveiled, the new multi-media global campaign will also star Mark Cuban, owner of the NBA's Dallas Mavericks, and baseball icon Tommy LaSorda. The effort will lead to a Skechers spot to run on CBS during Super Bowl XLVII in February, the company's fourth consecutive trip to the Big Game. Montana was a part of Skechers’ first Super Bowl campaign during Super Bowl XLV in 2010.