Facebook's Winning Strategy: Roll Out Products

CNBC, Tuesday, October 2, 2012 9:54 AM
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How is Facebook fighting back against Wall Street’s disaffection? For one, it’s been “rolling out products pretty aggressively,” COO Sheryl Sandberg tells CNBC’s Media Money blog. “What we’ve done since the IPO is continue to really focus on building that business,” Sandberg said regarding Facebook’s advertising and other monetization efforts. “And I think we’re executing better and better.” What does Sandberg make of Facebook’s stock price, which is down around 40% since the company’s public debut in May? “We’re obviously disappointed and really surprised by what happened in the IPO,” she said.
 

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