Question: What's An Agency / Answer: It's Up For Grabs
That’s what Madison Avenue vet turned Co: Collective collaborator Ty Montague said when asked by OMMA “What Is An Agency” panel moderator and 4As chief Nancy Hill to answer the question.
“I think what an agency is today is up for grabs,” Montague said, echoing the underlying theme behind the panel, which was comprised of people like Montague, John Winsor (Victors & Spoils), Reuben Steiger (Method) and Colleen de Courcy (Socialite), all of which most likely defy definition.
Turning to the fifth panelist, Digitas’ Colin Kinsella, Hill noted, “Digitas is probably the most traditional agency on this panel.”
Kinsella smiled, but answered by implying that Digitas also is in some sort of flux, referring to it as “an idea agency” whose goals are to “move people in new ways…” “We try to affect their behavior.”
Fundamentally, he said, contemporary agencies are “a conductor, of sorts.”
Recent Show Daily Articles
-
AdStack's Reiser Offers Takeaway Quick Hitter May 4, 11:30 a.m.
In a trenchant tweet, AdStack CEO Evan Reiser summarizes the key takeways from the Email Insider ...
-
Stewart: McKinsey Offers Emailers Food For Thought May 4, 11:23 a.m.
Trendline Interactive's Morgan Stewart says he was inspired at the Email Insider Summit by Draftfcb executive ...
-
Data Mining, Relevancy At Scale Key Email Marketing Themes May 4, 11:14 a.m.
At the Email Insider Summit, Rapleaf CEO Phil Davis says he's taking away from the conference ...
-
Monday Morning Mobile Meeting Scheduled At Care.com May 4, 11:03 a.m.
Now for the finale, the last panel in the Email Insider Summit. Panelists are charged with ...
-
Adconion's Currie Says "Don't Be Deceptive" May 4, 10:39 a.m.
As big brands consider performance marketing, Adconion Direct's Amanda Currie says hurdles in convincing them include ...
-
Beyond.com Exec: Consider "Relevant Time" For Email Programs May 4, 9:48 a.m.
Beyond.com's Geri Weltz says at the Email Insider Summit that if a company can't capitalize on ...
-
AdStack's Reiser: "Best Metric You Can Use Is Revenue" May 4, 9:42 a.m.
At the Email Insider Summit, Beyond.com's Geri Weltz says the company has an in-house content management ...
-
Twitter Feeds In Email Offer Opportunties To Build Engagement May 4, 9:24 a.m.
Real-time in-box activity has such potential on paper. An Email Insider Summit panel will now try ...
-
Google Analytics Has Been Helpful At PaperStyle May 4, 9:14 a.m.
With his keynote at the MediaPost Email Insider Summit, PaperStyle.com's David Grocer says his company has ...
-
Grocer Offers David & Goliath Story May 4, 8:56 a.m.
David Grocer, a PaperStyle.com executive, is kicking off the third day of the Email Insider Summit ...
Be the first to comment on "Question: What's An Agency / Answer: It's Up For Grabs"
Leave a Comment