Why 'Content' Is Like Blueberries

Recent Show Daily Articles

• Advertising Still Experimental For Second Screen   May 20, 3:01 p.m.

  Are advertisers getting value out of second-screen yet? The panelists suggested its still early days for ...

• Twitter Is True Second-Screen App  May 20, 2:38 p.m.

  In the first afternoon panel at OMMA Social, agency and other executives take up the topic ...

• Why Mark Zuckerberg Is So Close To Comedy Central's Heart   May 20, 2:08 p.m.

  What do Mark Zuckerberg, Twitter creator Jack Dorsey, Tumblr father David Karp, and Pinterest's Ben Silbermann ...

• In Defense Of Attribution   May 20, 12:25 p.m.

  Earlier in the day at OMMA Social, “attribution” -- the marketing model that attempts to attribute ...

• Social Success Requires Clear Goals  May 20, 12:04 p.m.

  While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...

• Drug Companies Face Social-Media Risks  May 20, 11:54 a.m.

  Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...

• How Social Becomes Search Marketing Intelligence  May 20, 11:49 a.m.

  It's interesting to talk with so many social marketing experts who don't understand the reasons why ...

• The Potentially Perilous Intersection Of Pharma & Social  May 20, 10:59 a.m.

  For a massive pharmaceutical company like Johnson & Johnson, a social strategy requires being prepared for ...

• Owning social media data  May 20, 10:15 a.m.

  Content, engagement, real-time, data. Who owns it?  "There isn't a single owner... marketing should be leading ...

• Paid Media Can No Longer Be Separate From Social  May 20, 10:09 a.m.

  The days when a brand could get by without a paid social media strategy are long ...