Kraft Faces Lack Of New Products
Daily Herald , Wednesday, October 3, 2012 8 AM
Kraft is splitting into Mondelez International Inc. and Kraft Foods Group, the North American grocery enterprise. The snacks business has grown almost 30% a year since 2009, but Kraft’s new North American grocery business suffers from years of underinvestment in new products and marketing. It has a portfolio of aging brands in need of freshening. Kraft Foods will spend more on marketing and research and has unleashed edgy new TV commercials that are already generating buzz on YouTube.
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