Can A Small Advertiser Sail Against Political Winds?
Columnist Brad Carraway cites MediaPost reports on how political advertisements are just as local as they are national. Bad news for small advertisers. Yes. Especially with Super PACs cash sprawling all over the election, pushing smaller brands and locally based advertisers off the media calendar as effectively as WalMart pushes them off the map. Carraway notes that Kantar Media CMAG projects that total political-ad spending this election year will be up more than 30% from the last election cycle. His suggestion: go digital, experiential and location-based mobile.