Vespa Runs First TV Ad In India
After launching ads in print and on digital this year, India-based Meridian's campaign for Piaggio India's Vespa will hit TV. The creative idea is that Vespa is not just a mode of transportation, but is an individual retro-cool style statement. Ravi Chopra, chairman and managing director, Piaggio India, said, “Vespa is not just a scooter, but a way of life. Its Italian design and style has endured the many decades of changing lifestyles."