MediaCom Goes To Work For Retired People, Lands AARP
GroupM's MediaCom USA unit Friday said it was named the media agency for AARP (American Association of Retired Persons), the nonprofit representing people 50 years and older.
Billings were not disclosed, but the assignment includes traditional and non-traditional planning and buying, insights, analytics and business science.
The win follows a review that began in February, and the assignment was effective Oct. 1. It will be managed out of the MediaCom USA headquarters in New York City.
Based in Washington, D.C., AARP has been representing people over 50 since its inception in 1958. With more than 37 million members, it is one of the largest organizations in the United States.