News Brief

Mondelez Buys Italian Biscuit Maker

Oct 8, 2012, 3:00 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily


Newly created Kraft spin-off Mondelez International is buying Italy's Vitasnella snack business from Danone SA.

 Kraft had been producing Vitasnella biscuits and snacks under license since buying Danone's biscuit business 2007 (that business also includes brands such as Tuc and Lufor), reports Confectionary News.

Danone will retain the Vitasnella name for yogurt and cheese.

Terms of the sale were not disclosed.


Be the first to comment on "Mondelez Buys Italian Biscuit Maker"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives