Chrysler Lining Up Another Big Super Bowl
Detroit Bureau, Tuesday, October 9, 2012 8 AM
Chrysler's 2011 Super Bowl ad was a two-minute commercial featuring rapper Eminem. This year, it was Clint Eastwood talking about the American spirit. It's likely the automaker will be back with something else this time. “Yes, we are leaning towards being there,” said Chrysler’s global marketing czar, Olivier Francois. In a conversation with TheDetroitBureau.com, he admitted that the challenge is coming up with another breakout idea. “Clearly, topping what we have done so far – no mystery – is not going to be easy.”
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