General Motors has tapped senior executive Robert E. Ferguson to lead the global growth and development of Cadillac. The Detroit automaker says that In the newly created position of VP, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets worldwide.
Ferguson, who begins immediately, will report directly to GM chairman and CEO Dan Akerson. Responsibility for sales is also expected to transition to Ferguson in the new year. U.S. vice president for Cadillac marketing Don Butler and U.S. vice president for Cadillac sales and service Chase Hawkins will report to Ferguson as he begins building out his global team.
Ferguson joined GM in 2010 and is currently vice president for global public policy on Capitol Hill. Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist.
His work with the firm included providing international relations and crisis counsel to the president of the International Olympic Committee during the period leading up to and during the 2008 Olympic Games in Beijing, as well as leading strategy around several high-profile and complex financial and merger and acquisition transactions.
Ferguson's previous responsibilities in Washington will be assumed by Selim Bingol, who will also retain his current communications role and will become vice president, global communications and