Baby Boomers Want More Than Catheter Ads

Agency Spy, Tuesday, October 9, 2012 3:08 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

"I don’t want to just see ads for mature audiences," writes Beth Hallisy, a partner at idea agency Marcus Thomas, in an op-ed about baby boomers and advertising. "The baby boomer market numbers more than 77 million and spends $2 trillion annually. Advertisers know this. But for some reason, not too many outside the pharmaceutical and cruise industries are putting their money where the data is. It’s a big mistake."

We vigorously second this opinion, especially after watching a depressing parade of "save money on funeral bills" messages followed by catheter ads on baby-boomer-targeted Antenna TV.

Read the whole story at Agency Spy »

Be the first to comment on "Baby Boomers Want More Than Catheter Ads"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives