News Brief

Mediabrands Audience Platform Launches In Japan

IPG's Mediabrands Audience Platform has appointed Taro Fujinaka as managing director, Japan. MAP helps to find, buy and engage clients' audiences in real-time. Fujinaka will launch MAP services in Japan and will drive search, social, mobile and programmatic display services. These include Reprise Media and Cadreon. Reprise Media is a search marketing agency that studies consumer intent and offers PPC, SEO and Social strategies for brands, while Cadreon is an audience management platform. Fujinaka reports to Arun Kumar, president, MAP G14.

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