Socializing Paid-Search Ads
Kevin Lee tells us why marketers should build a Google+ page and then link that page to their AdWords account, in addition to having Google+ implemented on a Web site. He starts by explaining how Social Extension works alone and in conjunction with Google+ pages for business. Then he provides five reasons to use Google+ to socialize paid-search ads. One reason -- and this occurs on Bing with Facebook's Like -- Google +1's serve up in organic search listings.