Red Bull, High Jumps And Marketing
It's hell for an advertiser to get noticed today. No wonder Red Bull goes to extremes to break through with high-risk stunts. The Red Bull Stratos project in which Felix Baumgartner jumped from a balloon 23 miles in the sky certainly did just that. It got 8 million concurrent views on YouTube. Columnist Dan Bigman points out that it wouldn't work for just any brand. "Every month I get a “Red Bull Bulletin” magazine in my inbox at work, chronicling their cadre of extreme sports athletes."