News Brief

Who's Influenced By Celebrity Endorsements?

Top 10 DMAs in which adults agree with the statement, “A celebrity endorsement may influence me to consider or buy a product.” 

  1. Greenwood, Greenville, MS
  2. Los Angeles, CA
  3. Hattiesburg, Laurel, MS  
  4. Tallahassee, Thomasville, FL-GA  
  5. Montgomery, Selma, AL
  6. Columbus, GA
  7. Macon, GA
  8. Gainesville, FL
  9. Albany, GA 
  10. Savannah, GA

Source: GfK MRI’s 2011 Market-by-Market Study

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