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Who's Influenced By Celebrity Endorsements?
by Nina Lentini, Tuesday, October 16, 2012 8:05 AM
Top 10 DMAs in which adults agree with the statement, “A celebrity endorsement may influence me to consider or buy a product.”
- Greenwood, Greenville, MS
- Los Angeles, CA
- Hattiesburg, Laurel, MS
- Tallahassee, Thomasville, FL-GA
- Montgomery, Selma, AL
- Columbus, GA
- Macon, GA
- Gainesville, FL
- Albany, GA
- Savannah, GA
Source: GfK MRI’s 2011 Market-by-Market Study