Viewing On Mobile Tops TV In UK
M&M Global , Monday, October 15, 2012 1:25 PM
Fifty-seven percent of UK residents view more content on laptops, tablets and mobiles than on their TV sets, according to a study by Blinkx.com. Among the 18-24 year-olds, 75% view more content on mobile devices than on TV or a desktop computer, highlighting their reliance on a plethora of devices to watch content, the study further reveals. With connected TV on the rise, and 34% of people accessing content on demand through their TVs, the way users consume and demand content has fundamentally changed.
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