Record Crowd At ANA Meeting -- But Nothing Earth-shaking Happens
New York Times, Monday, October 15, 2012 3:32 PM
If you're wondering what you missed if you avoided last week's Association of National Advertisers conference, you may rest easy after reading Stuart Elliott's round-up. He reports no earth-shattering or particularly newsy events, beyond the meet's record attendance. Still, you might want to check out his discussion of Allstate's case history presentation on its amusing "Mayhem" campaign, along with a "jargon watch" noting the use of odd words like “choiceful" and “consumer decision journey."
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