Publisher Rodale To Become Retailer
Adweek, Monday, October 15, 2012 3:32 PM
Rodale, publisher of health and fitness-oriented mags and books, is moving directly into ecommerce with the spring launch of Rodale's, which, unlike efforts by other mag publishers, will be its own separate operation selling "luxury home and beauty products that are also sustainable," writes Lucia Moses. "Most publishers don’t have the expertise on staff to be retailers; Rodale hired 10 people who are dedicated to the site, which is overseen by Anthony Astarita, a former Barnes & Noble exec who was hired last year as gm of digital and brand development."
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