Zynga, a provider of social game services, kicked off its first reward-based mobile advertising campaign with Honda to
promote the all-new 2013 Honda Accord. Players of Zynga's popular Words With Friends and Scramble With Friends games
can earn in-game currency and tips by playing Honda-related words. The "It Starts With You" campaign kicked off on Oct. 6. During the first four days of the Words With Friends promotion, more than 220,000 Honda-sponsored words -- NEW, TECH and YOU -- were played for gameplay tips. The campaign is part of Honda's broader "It Starts With You" multimedia
initiative for the Accord.