No She Didn't: Oppenheimer's Srikant Calls Digital Place-Based 'Out-Of-Home
After years of positioning, promotion, and even Digital Media Summits, the Digital Place-Based Advertising Association hasn’t convinced all marketers that it isn’t out-of-home media, but it’s more like TV.
“We approach this as an out-of-home opportunity,” Kirti Srikant, assistant vice president-director of brand marketing and advertising at Oppenheimer Funds, said during the opening brand panel at the DPAA’s summit.
“It’s called digital place-based media,” she continued. “Isn’t that out-of-home?”
“Traditionally, it has been brought to us as out-of-home,” Ben Pagel of Energizer Personal Care echoed. “There has been a lot of discussion about whether it is another form of television,” he added.