Not Half Of UK Online Ads Hit Target
The Media Briefing, Tuesday, October 16, 2012 1:18 PM
Nielsen today launches its TV ratings-style Online Campaign Ratings service in the UK, having launched it in the US in July last year. OCR measures the effectiveness of campaigns in reaching target audiences and in tests found that less than half of all ad impressions in the UK miss their target audience, based on tests on gender and age-based targeting. OCR uses data from partners - currently just Facebook in the UK - and uses its own panels to iron out any bias in the results.
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