Around the Net
Gilt Group, Forrester, Nationwide and Michael J. Fox Talk Marketing with Data at ExactTarget Connections Conference
- Direct Marketing News, Wednesday, October 17, 2012 3:13 PM
ExactTarget's Connections conference kicked off yesterday in Indianapolis. Speakers from Gilt Group, Forrester Research and Nationwide Insurance discussed marketing with data. Actor Michael J. Fox closed day 1 by advising marketers, "Don't play the result," an acting rule that helps produce unexpected results even though the actors know how the scene ends.
