Consumer Concerns About Food Safety Show Stability
Despite frequent illness outbreaks and recalls, consumers' levels of concern about food safety continue to remain relatively constant, reports The NPD Group.
Concern levels do spike during outbreaks/recalls, but 2012's average numbers are unvarying, according to NPD's Food Safety Monitor.
Between January and August 2012, 60% of U.S. consumers on average said they were somewhat or slightly concerned about the safety of the U.S. food supply, 25% were extremely or very concerned, and 15% weren't concerned at all.
The averages were virtually the same in 2010 and 2011.