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Consumer Concerns About Food Safety Show Stability

Oct 17, 2012, 3:27 PM
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Despite frequent illness outbreaks and recalls, consumers' levels of concern about food safety continue to remain relatively constant, reports The NPD Group.

Concern levels do spike during outbreaks/recalls, but 2012's average numbers are unvarying, according to NPD's Food Safety Monitor.

Between January and August 2012, 60% of U.S. consumers on average said they were somewhat or slightly concerned about the safety of the U.S. food supply, 25% were extremely or very concerned, and 15% weren't concerned at all.

The averages were virtually the same in 2010 and 2011.




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