Lincoln Hopes To Rebound, Shows New MKZ
The new Lincoln MKZ is a looker, and a reflection of how badly Ford's Lincoln brand wants back into the luxury consideration list. The MKZ is one of four new Lincoln models in coming years. But an older customer base and a competitive luxury market mean Lincoln has a lot of work ahead. "Ford needs to make a statement about what the brand is — because that's not been clear — and where the brand is headed," said Michelle Krebs, an auto analyst at Edmunds.com about the importance of the MKZ to Lincoln.