Around the Net
Animated GIFs or Cinemagraphs in Email Lift Transaction-to-Click Rates in 72% of Campaigns
- Experian Cheetah Mail Blog, Thursday, October 18, 2012 5:09 PM
In an article demonstrating the use of animated GIFs and Cinemagraphs in email, Experian reveals that 72% of its clients who use them see a lift in Transaction-to-Click rates. Animated GIFs are growing in popularity, not only as a main graphic but as a subtle inclusion to draw attention to a call-to-action.
