Tennessee Firm To Brand Enterprise Florida

A Tennessee market research and branding firm is defining the image of Enterprise Florida Inc., that state’s economic development organization. Nashville-based North Star Destination Strategies will “uncover Florida’s business brand” and “express the identity we want the world to see as it pertains to business,” said Melissa Medley, chief marketing officer for Enterprise Florida, wrote in an Oct. 12 email. Tampa's ChappellRoberts and two other Florida firms were passed over for the six-figure branding.

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Tags: economy, tourism
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