Professor: News Biz Is Falling Off Cliff
How have newspapers handled competition from the Internet? "I think we didn’t quite understand, and still don’t really understand, how quickly things fall off the cliff," says Harvard Business Professor and author Clayton Christensen. Among his ideas on how to combat disruptive competition from new players in the market enabled by technology: "First, focus on the jobs that your customers are hiring you to do — and on new ones that you might be in a good position to do," writes Joshua Benton. "And second, create a separate business focused on taking advantage of the disruption — and give it permission to outcompete and outperform its parent, even to run it out of business. Disrupt yourself before someone else disrupts you." Read how Christensen applies these lessons to the newspaper biz in this Q&A. Good stuff.
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