Around the Net
Consumers Already Starting Their Holiday Shopping
- Marketing Charts, Friday, October 19, 2012 4:14 PM
The National Retail Federation (NRF) has released its annual holiday shopping survey and forecast, which finds that over 40% of consumers will begin shopping by Halloween and only one in five waiting until December to start. 52% intend to shop online and the average consumer expects to complete 40% of his/her shopping online. Two-thirds of tablet owners will use their devices to either research or purchase for the holidays.
